The $648B care economy represents one of the largest annual consumer spending items as a percentage of the U.S. GDP. One of the more interesting aspects underneath this significant number is who is doing the spending. Families aren’t the only ones contributing to this annual spending - other payers such as employers, insurers, businesses, and the government are key players in the payor market. This chapter dives into employers as payors - how to reach them and why they matter as payors in the care economy