For too long, our collective imagination about who cares about care, and is willing to pay for support, has been woefully inadequate. It’s not just a woman thing. It’s not just a mom thing, either. In fact, care touches all of us–at various stages and ages–over the course of our lives. As such, there are a myriad of opportunities to meet people where they are with the products or services that make it easier, and more joyful, to care for those they love the most.